'Produser' is a term coined by Professor Axel Bruns. The term is a combination of the words producer and user which refers to the shift from organisations or professions as producers to the collaborative engagement of online users to create content.
As stated in Brun's website, "Produsers engage not in a traditional form of content production, but are instead involved in produsage - the collaborative and continuous building and extending of existing content in pursuit of further improvement." 1 An example of produsage can be seen on Wikipedia where anyone can produce content, edit, write or rework existing content. Another example of this is a collaborative community such as Second Life where any user can contribute to creating information or content as there are no limitations between the produsers or the users that observe/use this content. The world is interconnected to the internet nowadays. Whether we realise it or not we are producing and consuming content constantly. The lines between a consumer and a content produser have blurred with the popularity of virtual worlds or websites such as the previously mentioned Wikipedia or YouTube.
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| An image that shows the link between users and producers. [ Image Source - www.produsage.org] |
I am a content produser myself. I made and manage this blog to catalog and reflect on the topics that we cover in class and to share my opinion on it. Each week, I learn something new and get to research topics that I never got the chance to learn about before. In addition to this I'm also in the process of making a presentation with the rest of the Red team. We came together to come up with ideas within Second Life in order and create a cohesive body of work. We constantly had discussions on what topics and photos to include in our slideshow. Communication is essential to create a successful presentation.
I researched my particular topics about fast fashion by reading articles and reports made by the UN in order to get credible information. Upon doing this I realised that there was a plentiful amount of information available about harmful emissions in fast fashion and the alternative fuels that could be used to transport these garments. I was originally also going to cover waste in the medical field such as one use masks or robes, but while researching I realised that this doesn't fall into 'fast fashion'. Because of this, I dropped that topic and expanded on my other ones instead. It's interesting to realise that while I'm not a professional writer or researcher by any means, I am content produser both within and outside of this module without even realising.
1 Bruns, A., Produsage: A Working Definition, 31 December 2007, http://produsage.org/produsage
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